The economic shocks brought on by the COVID-19 pandemic have pushed California's farmers and ranchers to quickly embrace new business practices — including creative new ways to sell directly to consumers. UC ANR and partners are offering an eight-part series of free virtual trainings to help producers build their businesses with agritourism and other direct-to-consumer sales.
The COVID-19 pandemic has been a huge shock to California's food economy, forcing many of the state's growers to embrace new business practices and drop old ones as “shelter-in-place” directives rolled across the state.
But the pandemic's challenges bring new opportunities too. Consumers' interest in local food and local outdoor experiences has grown immensely, from community-supported agriculture (CSA) and other online ordering, delivery and on-farm pickup options, to visits to farm stands, U-pick operations and other family-friendly socially distanced outdoor activities.
Pivoting to these new marketing channels opens new revenue opportunities for farmers and ranchers across California and the nation. But each new marketing channel also demands new skills and connections.
To help build growers' skills to embrace these market channels, the University of California Sustainable Agriculture Research and Education Program (UC SAREP) at UC Agriculture and Natural Resources is partnering with the Community Alliance of Family Farmers (CAFF) and expert growers across California to offer the free webinar series Agritourism and Direct Sales: Best practices in COVID times and beyond.
Through eight one-hour virtual trainings held this spring, participants will learn about best practices for implementing a variety of direct-to-consumer sales approaches. These trainings are offered to anyone interested in learning more about direct-to-consumer sales and agritourism. Topics and dates are:
| Getting started with community supported agriculture |
Tuesday February 23, 11am–12pm PST |
| Best practices for U-pick operations | Monday March 8, 3-4pm PST |
| Operating a safe, healthy and successful farm stand | Monday March 22, 3-4pm PST |
| Best practices for visitor interaction with animals | Monday April 5, 3-4pm PST |
| Best practices for farm tours, workshops and farm-based education | Monday April 19, 3-4pm PST |
| Online sales options and methods | Monday May 3, 3-4pm PST |
| Creative marketing and staying connected with social media | Monday May 17, 3-4pm PST |
| Community collaboration – farm trails, tourism partners and more | Monday May 24, 3-4pm PST |
Register at sarep.ucdavis.edu/agritourism2021.
For more information:
Penny Leff, UC SAREP, paleff@ucanr.edu, 530.902.9763 (cell)
Funding for this webinar series was made possible by the U.S. Department of Agriculture's (USDA) Agricultural Marketing Service through grant #AM200100XXXXG177. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.